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Posted
25 June 2006 @ 7pm

USA Today: Jonathan Schwartz, CEO and Blogger

USA Today is running an article on Sun Microsystems CEO and blogger Jonathan Schwartz. The article notes then when Schwartz was appointted to CEO, Sun became the largest company with a CEO who blogs.

The article is a fairly balanced review of the effects and reactions to his blogging and is a good point of reference on the topic.

Companies talk a lot about becoming more open and transparent, but they will be watching Schwartz's experiment to see how transparency is feasible in business, where trad secrets are protect and warts hidden.


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